Interactive campaign studio

Campaigns people
want to touch

Playable launch campaigns for
film, series & music, by Juhee Seo.

We reply within one business day (KST)

8 years of film launchesKorean campaigns for 40+ titles
English & video callsKorea time (GMT+9), replies within a day
Tested in in-app browsersOpens smoothly inside Instagram, TikTok and X

Work

Playable work

Pages fans tap, play and share. New pieces are added here as they launch.

Coming in December 2026

The first playable piece is on its way

A year-in-film test fans finish in a minute and share as a card.

Plan one for your release →
Juhee Seo, founder of LUCKLAB, smiling against a cobalt-blue backdrop
Juhee SeoFounder, LUCKLAB

Studio

Hi, I’m Juhee.
I make launches you can play.

For eight years I designed Korean launch campaigns for films and series: Street Fighter, Verity, Dune, F1 The Movie and more than 40 titles in all, for Warner Bros., Paramount, DreamWorks and other studios. Now I build the playable side of a launch myself, from the first idea to the live page.

  • You work directly with me, in English, by email or video call
  • White-label production for agencies
  • Every piece ends in a card fans save and share

Selected credits

Street Fighter · Verity · Dune · F1 The Movie · Furiosa: A Mad Max Saga · Demon Slayer: Infinity Castle

Korean campaigns at Ziness Communication and freelance via asome.company for Basecamp

Services

Services & pricing

Starting prices in USD. You get a fixed quote before we start.

Playable Social Piece1–2 weeks

From $1,800

One interactive moment fans finish in a minute, ending in a result card they share.


  • A personality test, name generator, or license or ticket maker
  • A share card sized for Stories and X
  • Mobile-first, with hosting for one year
Ask about this
Launch Experience3–4 weeks

From $4,500

A multi-scene campaign world that links to tickets, pre-saves or sign-ups.


  • Several scenes or chapters to explore
  • Share cards and a results report
  • Hosting for one year
Ask about this
Production PartnerFor agencies

From $400/day

You bring the concept and key art. I design and build it, white-label if you like.


  • Design and front-end build
  • Your brand on it, no LUCKLAB credit needed
  • Quoted per project
Ask about this
Launch KitFrom $1,000The Reels, carousels and banners that launch it, sized for every platform. Added to a page project.
Rush+30%Half the timeline

50% to start, 50% on delivery · USD invoice, paid by Wise or PayPal · Two rounds of revisions included · Video calls welcome, Korea time (GMT+9)

How it works

How it works

Usually 1–4 weeks.

  1. InquiryForm or email
  2. Talk & quoteEmail or video call
  3. Contract50% deposit
  4. DraftWithin 1 week
  5. BuildDesign & code
  6. Test & reviseIn-app browsers
  7. Review50% balance
  8. LaunchCustom URL

FAQ

FAQ

Tap a question to open it.

The piece

Does it work on every phone and inside social apps?

Yes. Every piece is mobile-first and tested inside the Instagram, TikTok and X in-app browsers.

What if a phone can’t use the mic or shake?

There’s always a button that does the same thing.

Can it collect names or emails?

Yes. We connect it to the entry or sign-up form you already use, so the data stays with you.

Do I get results?

Launch Experience includes a results report two weeks after launch: visits, completions and shares. Other pieces can add one.

Can it run on our own domain?

Yes, I help you connect it. The domain cost is separate.

Working together

How does payment work?

I invoice in USD: 50% to start and 50% on delivery, paid by Wise or PayPal.

We’re in a different time zone. How do we talk?

By email, plus video calls when they help. I’m in Korea (GMT+9) and reply within one business day.

How many revisions are included?

Two rounds across the draft and final. Extra rounds, or a new direction after the draft is approved, are quoted separately.

Do you work white-label with agencies?

Yes. Production Partner is built for that: you bring the concept and key art, I design and build it, with no LUCKLAB credit needed.

What if I cancel?
  • Before work starts: full deposit refund
  • After you receive the draft: no deposit refund
  • During production: settled for the work done
Who owns the result?

Usage rights pass to you once the balance is paid. If you like, I hand over all the files and help move it to your own server.

Get a quote

Get a quote

Pick what you need to see an estimate.

Estimate

What you need
Add-ons
+ $1,000
+30%
Estimated starting price
From about $1,800
Playable Social Piece $1,800 · USD, before tax The final price is set in a quote after we talk.

Send an inquiry

Tell us more for a sharper quote OptionalBudget, planning status
Budget
Planning status
Plan or reference files
Or email lucklab.official@gmail.com →We reply within one business day (KST)
Email usGet a quote